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Huntington Event Park Facility History

Building The Event Park

The Dow Event Center, a SMG managed facility, announced on February 7, 2013, at a press conference along with Saginaw County & Great Lakes Bay Region Convention & Visitors Bureau plans to develop an outdoor event venue in the 300 block of Downtown Saginaw, where the Saginaw Center once stood. The venue, which would include a Pavilion, a main stage and a grassy area, as well as 225 parking spaces (400 block), was designed to attract a wide range of events and draw people to Downtown Saginaw.

The Pavilion provides a safe and economical place in the community for people of all ages and scopes from around the region to gather for a wide variety of events, performances, festivals and markets. It benefits the ‘sense of community’ feeling in Downtown Saginaw and also contributes to increased economic growth in the area.

Funding to build the Pavilion was estimated at $1.275 million. Additional funding was secured through Grants, Foundations, and Sponsorships including a Naming Rights sponsor for the venue.

SMG Awards FirstMerit Bank Naming Rights For Event Park

SMG announced the awarding of naming rights to the Event Park to FirstMerit Bank on May 2, 2013. The FirstMerit Event Park opened mid-August 2013. The 5,500-seat FirstMerit Event Park provided both pavilion and lawn seating for a variety of events meant to enrich the Great Lakes Bay Region. Events such as the second annual Wonderfest on August 24, 2013, and Fall In for Arts and Sol on September 28, 2013 were some of the first events held there. FirstMerit secured naming rights for the next five years.

Event Park Changes Names

FirstMerit Bank announced the changing of the Event Park's name on February 20, 2017 to Huntington Event Park as a result of the bank changing their name respectfully. 


About SMG

Founded in 1977, SMG provides management services to more than 220 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mercedes-Benz Superdome. For more information visit www.smgworld.com



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