SMG Announce Opening Event For
FirstMerit Bank Event Park
Michigan Rock 'n Rib Fest, August 16-18, 2013
Admission $5, Children Under 10 free
Press Release
Quotes from Matt Blasy,General Manager of
The Dow Event Center &
FirstMerit Event Park/SMG

“We are extremely excited about this new plan for the old Saginaw Center space. The ability to attract events to this location will have much more of a positive impact on downtown Saginaw and the Great Lakes Bay Region.”

“The overall layout as well as the design of the Pavilion has been done with an emphasis on attracting a wide range of events with a focus on major concerts. We feel we have accomplished this and have put together a plan that will allow us the opportunity to maximize this space.”

“SMG is very excited about this opportunity to bring outdoor events downtown. It gives us the ability to schedule events year round. We have a lot of exciting ideas for this venue already.”

“With all of the positive things that are happening downtown, we feel this outdoor venue will play a major role in continuing to build on this momentum.”

“We are confident that this project will get the additional support required to make it happen. The combination of developing downtown with a sustainable project and improving the ‘quality of life’ in the Great Lakes Bay Region is something we feel everyone will get behind. So far, everyone has.”

“Other organizations such as PRIDE’s Friday Night Live have proven outdoor events can be successful downtown. We are looking to take it to the next level in terms of what we can do in this space as well as focus on the necessary safety precautions. We are confident with the history of downtown events and SMG’s experience in hosting events, this will be a fun and safe environment for everyone involved.”

Quotes from Annette Rummel,
CEO of Great Lakes Bay
Regional Convention
& Visitors Bureau

“We are very excited about the plan that has come together on the Saginaw Center property. This is a wonderful opportunity to further develop downtown Saginaw and attract people to the Great Lakes Bay Region."

"Based on the overall economic impact The Dow Event Center currently has on the Region, we are confident this project will attract events resulting in overnight stays in area hotels."


SMG Awards FirstMerit Bank Naming Rights For Event Park
May 2, 2013 Press Release

Plans are in place to develop an outdoor event venue in the 300 block of Downtown Saginaw, where the Saginaw Center once stood. The venue, which will include a Pavilion, a main stage and a grassy area, as well as 225 parking spaces (400 block), has been designed to attract a wide range of events and draw people to Downtown Saginaw

SMG will manage the venue and be responsible for booking, planning, marketing and facility maintenance.

Pavilion will be along Franklin Street facing East. This location:

- Utilizes existing structural columns from the Saginaw Center

- Allows optimal sightlines and audio capabilities for the Main Stage

- Allows the potential to utilize adjacent Parking Lot for additional space and concert capacity

The Pavilion will provide a safe and economical place in the community for people of all ages and scopes from around the region to gather for a wide variety of events. Not only will this benefit the ‘sense of community’ feeling in Downtown Saginaw, but it will also contribute to increased economic growth in the area.

While the removal of the Hotel and Saginaw Center is a positive change for the Region, the current plan to add 500 parking spaces will have minimal economic impact, especially for the organizations investing in the demolition of the buildings.

Because the main costs involved in this project are the set-up (construction), the annual operating expenses remain very low- which is an inexpensive and sustainable solution for a community, such as Saginaw, that is looking to promote their area.

TIMELINE: Construction will begin in early spring to build the site. Construction includes grass, concrete, irrigation system, and lighting. Goal is to complete Pavilion construction by the fall. Targeting early fall outdoor events in this new Outdoor venue

EVENTS: The objective for the Pavilion and Outdoor Venue will be to create a space that people can meet collectively for various events, performances, festivals, markets, etc. while enhancing the experience in Downtown Saginaw.

To read more about this venture please look at the recent Press Release

For Additional Information Call: 989-759-1320 or E-Mail Us

For Sponsorship Opportunities Call: 989-759-1323